Although Facebook is already over ten years old (it appeared in 2004), many people are not clear about the difference between a Facebook Profile and a Facebook Page. That’s what we’ll talk about here! Today we will show you how you can turn your Profile into Fan Page and why it is convenient to do so.
This article is especially aimed at those people who use their personal profile to promote their business. Here you will know the advantages that a Facebook Page can bring to your company or venture, and the reasons why you should turn your profile into Fan Page. Let’s start!
What is the difference between a Facebook Profile and a Facebook Fan Page?
First of all, it is important to explain the difference between a Profile and a Fan Page. While the first one is for personal use (that is to say non-commercial) and is designed to connect with friends and family, the second is designed to promote companies and commercially proposed on Facebook.
In fact, the Facebook Pages are integrated with a complete advertising platform that provides refined segmentation, promotion and statistics tools related to the target or target audience of advertisers using this medium to promote their companies.
The Facebook advertising service fits in every pocket and is extremely effective for both large companies and small retailers. This is thanks to the effective mechanical segmentation, which allows displaying ads to your target audience with virtually no margin of error.
Now let’s look at the differences between Pages or Fan Pages and Facebook Profiles with more specificity:
Facebook profile
A Facebook profile is a personal account created to be used by a real person (that is to say, with your real name).
With a Facebook profile you can:
- Connect with people by adding them as friends or by following them (the maximum limit is 5 thousand contacts).
- Share States, photos, videos, links and other content with your friends and followers.
- Post photos and comments on your friends’ accounts, or send private messages through Facebook Messenger.
- I like Groups and Facebook Pages.
- Create your own Groups and Facebook Pages.
- Connect with applications to improve the look and performance of your Fan Page.
Facebook pages
A Facebook Page is similar to a Profile but unlike this, it can represent anything (not just people). Indeed, there are Pages or Fan Pages for everything from celebrities to festivals, local businesses, politicians, movies or books. Postcron also has one!
So, if your goal is to generate a relevant presence for your business on Facebook, the best option without doubt is to create a Fan Page.
With a Facebook Page, you can:
- Make people connect with your business by giving Like a Fan Page.
- Share publications for your followers to see.
- Respond to messages that people send to your Page.
- Launch ad campaigns.
- Comment the posts of your own Page and other places on Facebook.
To do any kind of thing on Facebook, like creating a Fan Page, you need a Profile. Besides it is convenient that you use your real name, since Facebook sanctions the users that lie with their personal data. You can take a look at this article to know what other actions you should avoid not to be blocked on Facebook.
A Facebook page for your business allows you to:
- Provide information about your products and/or services
- Share content (photos, videos, etc.) that contribute some added value to your community of followers and that therefore gives them a reason to follow you on Facebook.
- Set your hours of attention and the location of your business.
- Provide customer service, responding to queries sent to you by private message.
- Tell the community what you offer, through a brief description on your Fan Page.
- Add links to your website to promote it and increase visitor numbers.
In conclusion, if you are looking for a way to promote your business and connect with your audience, the way to do it on Facebook is through a Fan Page.
What you need to know about turning your Facebook profile into a Fan Page
In case you have been promoting your brand or business from a personal profile, it is time to stop! Create a Fan Page from your profile to prevent blocking Facebook and access the many facilities that the social network provides to businesses and shops.
Doing so is really simple, as we’ll see in the step-by-step tutorial below. But first it is important that you take into account the following points:
- At the end of the conversion process, you will have your personal profile on one side, and a Fan Page on the other.
- Your profile will serve to manage your Page, since the Fan Page will have been created through your personal account.
- Once you activate the conversion process, you will only have 14 days to pass the information from your personal profile to your Facebook Page.
- The conversion cannot be undone.
- Your profile picture will be transferred to your Fan Page.
How to convert your Profile to Fan Page? Step-by-step tutorial
Now that you know why having a Fan Page for your business is the most convenient, we will show you how to generate a Facebook Page from your profile, step by step. You will see that it is very simple! Here we go:
Step #1
Enter your Facebook profile, since you must be “logged in” to perform this process.
Step 2
After entering Facebook, click on this link: facebook.com/pages/create/migrate/ to start the process of creating a Fan Page for your business from your Profile.
Step 3
Press the “Start” button and after a few moments you will see a message saying: “Congratulations, you already have your new Facebook Page”.
That is all! Simple, right? Now we’ll give you some tips to get the most out of your new Fan Page.
5 Tips to Manage Your Facebook Page Successfully
1- Add information to your new page
You can add relevant information such as the name of your business, your address, your website, hours of operation, and a map with your location, a description of your proposal and all kinds of information that is useful to the public.
2- Get fans for your Fan Page
First of all, we advise you to select all your friends from your profile, or the majority, to follow you on your new Facebook Page. Complementarily, you can write an email introducing your new Fan Page and send it to all your contacts, to tell them your proposal and invite them to follow you.
3- Put some photos of your profile to your Facebook Page
The idea is to add some content so that users who visit your Fan Page can know more about your business, products, staff, etc. If you are uploading photos from your computer, we recommend you take a look at the sizes recommended by Facebook to make your images look attractive.
4- Create a content strategy
To capture new followers and keep the ones you already have, you need to provide quality content. And for that nothing is better than creating your own social media strategy. For this we advise you to analyze the profile of your audience, to raise the communication objectives of your business and generate content to achieve them and at the same time to bring added value to your audience.
5- Publishes with constancy to generate engagement
After creating and optimizing your Fan Page, it is important to maintain a systematic pace of your publications, so that there is always fresh and interesting content available to your visitors. That’s why the best practice is to schedule your publications in advance, so that they are automatically shared with no margin of error on the days and times you set.
To conclude this article, we can say that turning your profile into Fan Page is the way you should follow to promote your business on Facebook and reach your audience. Follow the steps proposed here and then tell us!
To learn more about managing your Facebook Page, we recommend reading the following articles from our blog:
- 6 Facebook post Ideas to position your Business and sell more
- 3 Ways to take advantage of your Facebook cover
- How to create a Facebook Party in Three Steps (Without Dying in the process!)
- How to advertise on Facebook videos? 9 useful tips to publish advertising videos that convert
- Facebook live videos: how to make live videos step by step along with 7 tips so they’ll be a hit in your social media strategy
That’s all for today! What did you think of this blog post? What is your experience promoting your business on Facebook? Tell us your opinion! And please do not forget to share this article with all your contacts that could interest you. See you soon! ?