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https://www.wsj.com/articles/super-bowl-is-poised-to-be-biggest-bet-game-in-football-history-11644497301

Super Bowl LVI Is Poised to Be Biggest Bet Game in Football History

Legalization of sports betting across the U.S. is fueling industry’s rapid growth

By

Joseph De Avila

ET

This year’s Super Bowl drew advertisers willing to pay up to $7 million for a 30-second spot. WSJ advertising editor Suzanne Vranica and reporter Paul Vigna break down what to watch for from both new cryptocurrency brands and old regulars like Budweiser. Photo Illustration: Alexander Hotz/WSJ

This year’s Super Bowl is set to become the biggest legal gambling event in football history. 

A record 31.4 million Americans plan to bet on Super Bowl LVI, a 35% increase from last year’s game, according to the American Gaming Association. Bettors are estimated to wager $7.61 billion on this year’s game, a 78% jump from last year’s.

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Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.