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    The Most Discounted New Cars Right Now

    These models are selling below their sticker price, according to CR's exclusive analysis of car deals

    2024 Subaru Legacy Sport, rear driving
    2024 Subaru Legacy
    Photo: Subaru

    Discounts this month are greatest on models from premium brands, but there are smart buys to be found across the price spectrum.

    We recently published the best nationwide incentives for models recommended by Consumer Reports, the best new-car deals, and the best new SUV deals. These forward-looking articles show where the best deals on good cars and SUVs can be found.

    For the analysis presented here, we looked back at recent transaction data from TrueCar, a CR partner, to see where people are finding significant savings off the sticker price on 2024 models. We found that there are incentives for many 2024 vehicles and that there are quite a few models (admittedly skewing premium) selling for under MSRP. This underscores the importance of knowing how much room is available for negotiation and what others have paid, information that’s available on our car model pages. The analysis shows that extra savings are available, and some people are leaving money on the table.

    More on Car Buying

    For this list we focused on what people paid, and we didn’t limit the selections to models that meet the stringent criteria to be recommended by CR. We identified 10 models that are selling for below their sticker price, with each transacting for less than $50,000. (There are large discounts on more expensive models from Audi, BMW, Mercedes-Benz, and Volvo.)

    Of course, you may be able to negotiate an even lower price, but bear in mind that there’s a limit to how low prices can go, especially as demand sometimes outstrips supply these days. And as we’ve found in buying cars for testing, a decent deal can vanish quickly, so you may need to act fast.

    Something else to keep in mind is that deals can vary not only by vehicle but also by geographic region. Being armed with the latest information on pricing, rebates, and transaction prices in your area can help you net a good deal.

    The most discounted cars are all 2024 models, and they’re listed below in descending order of savings off MSRP by percentage. Other buyers have recently purchased these vehicles for 5 to 7 percent off the original price. (See 10 cheap cars that Consumer Reports recommends.)

    Pricing details on the versions highlighted below and other trims are available on our model pages, along with complete road tests, reliability, owner satisfaction, and other key information. CR members can log in to see the car ratings.

    Even though these deals are relatively good, it’s wise to buy when the time is right for you. Dealerships are happy to sell you a car anytime. (If you want to buy now, read about CR’s Build & Buy Car Buying service below.)

    See all current best new-car deals or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find the vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, they can get an instant trade-in value for their current vehicle to use toward their next car purchase.


    Become a member to read the full article and get access to digital ratings.

    We investigate, research, and test so you can choose with confidence.