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Analyzing buyers in 2022

US Sale

While I might have personal gripes with the market, I understand that things are worth what people will pay. That said, I’m very curious as to the motivations and financial situation of people that are buying new cars (specifically at mark up prices).

Are they really well off and don't care about the extra money? Are they looking only at monthly payment and not concerned about their total loan? Cash buyers? Are they just desperate for transportation and willing to pay to get it? Are they concerned about being underwater on their loan if the market takes a downturn in the next year or two?

Basically, with the people you all deal with daily: what's your assessment of their motivations and financial health? Bonus: how does this time compare with pre-shortage?

Realize this is a fairly broad question but just curious as to this subs thoughts.

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