Toyota's new Tundra model for 2022, the TRD Pro, has a lot of rivalry to stand up against. Rivals of the previous 2021 Toyota Tundra were fewer, including the likes of the Ford F-150 and Ram 1500. For 2022, there seems to be a lot more competition, including manufacturers from Ford to Chevrolet and GMC.
In previous years, the Tundra models were pretty affordable, yet always one of the most expensive in comparison to its rivals. Therefore, it will be interesting to see if Toyota are going to use the previous price rivalry to make their ride much more competitive.
Here's how the pricing of the 2022 Toyota Tundra TRD Pro compares to its competition.
New Packages Might Further Enhance Its Popularity
While Toyota's Tundra has not been significantly updated for quite some time, approximately 15 years, Toyota is adding a couple of new packages to spice up the list of available options for the Toyota fans who are looking to get into a 2022 Tundra, just like the TRD Pro.
Furthermore, seeing as the Toyota Tundra holds the name for being one of the best-selling pickup trucks for years and years, it just goes to show that the pricing strategy might not be an issue. It might not be as affordable as its rivals in previous years, yet the lack of updates and higher price point does not affect its sales figures.
Hence, the sales figures for the 2022 TRD Pro might see a quick increase to further enhance the popularity and sales figures of the Tundra.
The Pricing Strategy Of The New Model
The sales of the Tundra's rivals, including the Ford F-150, Chevrolet Silverado, and GMC Sierra, have always been much higher than the Tundra, which is likely due to its higher price point. However, the price still has not had a huge impact on sales as it continues to be one of the best-selling pickup trucks and Toyota models.
Therefore, even though the price of the Tundra models has not been an issue in previous years, it is still intriguing to see the pricing different for each new model and how it compares to the rivals new models. Plus, whether it could potentially see equal sales figures to its cheaper rivals.
For 2022, the Toyota Tundra TRD Pro has a starting price of $49,225, which is an increase from its 2021 model. For 2021, the highest price point of the Tundra TRD Pro was $48,775. Hence, the base model of the newest Tundra TRD Pro exceeds the highest trim level from 2021. Hence, the spike in price could affect its sales figures.
The price of the 2022 TRD Pro model is almost $15,000 higher than the base model of the Tundra for 2022, which starts at $35,950. The price difference reflects the higher specification, off-road capabilities, safety features, new hardware and new exterior materials.
The reason being for this increase in price could be due to the pandemic, which makes it harder to source parts. Or, it could simply be a result of previous sales figures, which enables Toyota to put their prices up because they know the customer will be willing to pay it. Either way, the new pricing strategy could be a downfall for the TRD Pro or comparable to its rivals. Let's see.
How It Compares To Its Rivals
The real comparison between automotive vehicles is the specs and price. In this case, we are talking about the pricing strategy and how the new Tundra TRD Pro compares with the likes of the new Ford F-150, Chevy Silverado, and GMC Sierra - its top three competitors.
In comparison to its rivals, the price of the TRD Pro is not even close. The closet is the Ford F-150, which has a starting price of $37,150. Thereafter, the Chevrolet Silverado comes in third place, which starts at $33,000. Not far behind is the GMC Sierra, which starts at $32,495. Hence, the price point of the Toyota Tundra TRD Pro is way above its rivals. In previous years, the pricing difference has been much closer. However, for 2022 it seems that Toyota are trying to push the TRD Pro model towards the more luxury market. It certainly does not seem affordable when you compare it to its rivals.
For the 2022 GMC Sierra, customers can save more than $16,000, which is an insane figure and can even be enough to buy a second car. Putting it that way makes the Tundra's price point seem way out of league.
Overall, although the 2022 Toyota Tundra TRD Pro will offer many more features and updates, the price point doesn't justify it. When comparing it to its rivals, the price of almost $50,000 seems totally out of range.